A civic-activist initiative, the Social Housing NOW! [Casi sociale ACUM] campaign seeks to problematise social housing in Cluj, given the context of severe reductions of the public housing stock and the galloping transformation of housing into a real estate commodity during the past decade. Consequently, the existing social housing stock is not only insufficient to cover the needs of residents, but it has also become inaccessible exactly to those who should rightfully occupy it. In order to chan……